The New Hot Tub Consumer

The New Hot Tub Consumer

In the past, consumers purchased hot tubs strictly for entertainment purposes. Recent market research shows that consumer trends for the hot tub industry have changed and the majority of consumers are now purchasing hot tubs for three reasons:

In 2011, 33% of consumers purchased a hot tub to enhance social connections. Everyday connections, whether with family or friends, are essential for maintaining a healthy lifestyle. Cal Spas hot tubs allow you to connect with family and friends while enjoying the soothing effect of relaxing hydrotherapy.

In 2011, 39% of consumers purchased a hot tub for an escape from everyday life. Luckily, Cal Spas hot tubs are designed to provide a relaxing escape in the comfort of your own home. Our luxury hydrotherapy takes you away from the stresses of everyday life to a place of pure tranquility.

In 2011, 28% of consumers purchased a hot tub for health purposes. Cal Spas hot tubs offer a soothing alternative to pain and stress relief, and other health benefits. Our spa seats are ergonomically designed to cradle your body’s natural curves and feature relaxing massage therapy jets that target key stress prone areas of your body. Cal Spas hot tubs are also beneficial for people with physical injuries or limitations and those seeking an alternative for physical and sleep therapy, or rehabilitation.

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